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I’m Bianca BrutusA New York University graduate, content creator, writer, and fangirl based in New York City and Miami.My writing has been featured in NBC News, People Magazine, The Knockturnal, and various other publications across the country.
In my career, I have had the privilege to cover hard-hitting news stories, attend red carpet premieres, and interview award-winning personalities, including my all-time favorite, Fran Drescher 💘As of 2024, I'm the Social Media Editor at ADWEEK, a leading publication in the advertising and marketing industry. In this role, I am responsible for managing and creating engaging content across various social media platforms to promote ADWEEK's articles and events.I'm additiomally a content creator for People's Television, a creative studio focused on video production for a number of brands and organizations.Prior to joining ADWEEK, I worked as a social content creator at Madwell, a Brooklyn-based agency. During my time there, I contributed to social media campaigns for brands such as Fernet Branca, Ozium, Visible, and e.l.f cosmetics.When I am not working, you can find me listening to K-Pop, reading contemporary romance novels, or watching old tv series that were cancelled after two seasons on Hulu with my cat Matilda.Feel free to email me with opportunities or to discuss my love of yogurt.

Let's face it...Tinder, Bumble, and Hinge have made it impossible for mature adults to date online.Match’s “Adults Date Better” campaign was made for the serious dater who doesn’t play games, abides by the ‘dating rules,’ and especially—doesn’t ghost.

My role revolved around creating social posts, press releases, and capturing the public's response to the campaign online.

truth be told, young adults are vaping without realizing the risks.Major vape corporations are prioritizing sales over the well-being of their consumers.truth wanted to market a new, honest vape, "the depression stick."

I assisted in writing press releases, social copy for posts, and brainstorming campaign taglines.

Visible

Ozium

elf

Branca

To celebrate Pride month, Visible wireless asked for campaign ideation that felt authentic to the LGBTQ+ community. We brainstormed and decided on a TikTok LIVE event with Visible, engaging the community with our host, Law Roach, entitled "Mothaly Advice."My responsibilities included creating a run-of-show plan for the live event, flagging questions during the event, editing and producing live social assets, and serving as a cultural consultant around all things Law Roach.The campaign saw 3.4M Live Event Unique Impressions and 11.3 M views across all posts.

e.l.f. is a bold disruptor with a kind heart, and it doesn’t get more disruptive than two people with public unresolved tension. This is the story behind the Makeup over Makeup series, which shows how applying someone’s makeup can be a catalyst for conversation and connection. We decided to put makeup to the ultimate test and see if it could help heal a blemished relationship.For episode three, we decided to tap Netflix’s Love Is Blind cast members Jimmy and Chelsea. I worked on providing a social outlook and collecting social engagement surrounding the two stars and the series in preparation for the episode. As a fan of the series, this was a dream to work on.

Fratelli Branca houses some of the world's finest spirit and liquor brands.I serve as a content creator and community manager for their accounts @anticaformula, @fernetbranca, and @borghettius.

Reels

DSLR + Art Direction

Ozium Air Santizer has a rich history of being used in hospitals, homes, and by one unique audience—stoners.In 2023, the brand decided to finally tap into social media.In just a few months, I have successfully grown their page to 2000 followers organically.

Reels

Content Capture

A trend known as The Hot Girl Walk was gaining traction all over TikTok.

Hot Girl Walk - a daily stroll that makes you feel empowered, gets your exercise in for the day, and aids in your mental clarity.

The trend has inspired woman-led walking groups to form in 8+ major US cities. These groups emphasize making an active lifestyle accessible, achievable, and enjoyable and now have communities of 50K+ throughout the U.S.This isn’t just a walk, but a movement.

However with temperatures beginning to drop, many of these groups are trying to figure out how to continue these walks this winter.

While an adfellow at draftline, the in-house creative agency of Anheuser-Busch, I spent three weeks proposing this insight and coming up with a solution to the consumer tension.

The Idea was Simple...

Michelob ULTRA Organic Seltzers would encourage more women to walk during the winter with free indoor walking events in collaboration with female-led walking groups in the coldest major cities in America—New York, DC, Chicago, and Boston.

And here's other ways this will launch.

October 3rd is Mean Girls Day!

I thought Michelob ULTRA could chime in on the cultural relevance and promote their product in the best way possible.....

My work for TikTok is too exciting, thought-provoking, inspiring, brilliant, extraordinary, compelling, powerful, and a whole bunch of other adjectives to be seen on this public website.Meaning my work has yet to be published to the general public!However, if necessary, visit the link below to get a sneak peek of it.Please be advised it is password protected.

Director Wren Sieber
Supervising Producer Nikki Ahmed
Producer Stacey Branson
Production Coordinator Caroline Flynn
Production Assistant Bianca Brutus

As an adfellow at Disney, I assisted in writing a 30 sec VO for Live With Kelly and Ryan's integration with skin care brand Bio-Oil.